For Main Character Collective, We Needed Branding with Main Character Energy.
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Main Character Collective partnered with Hinge Creative Co. to craft a bold, sophisticated brand identity that empowers women to unleash their inner business badass and achieve their career goals.
With a strong mission and clear vision, we set out to design a logo that embodies confidence, resilience, and ambition. The shield—a timeless symbol of identity and strength—became the foundation of the brand.
The Evolution of the Crest
To create something deeply personal and meaningful, we incorporated key elements of our client’s journey: a book, honoring her roots as a "bookstagrammer," and a microphone, representing her future in podcasting. The final crest is intricate yet balanced, striking the perfect blend of sophistication and impact.
With both a detailed and simplified shield, the brand remains versatile across applications. The intricate crest lends itself to apparel and statement pieces, while the minimalist version serves as the primary logo.
Together, they reinforce Main Character Collective’s mission: to inspire, empower, and leave a lasting mark on ambitious women ready to take center stage.
