McLeroy Family Foundation: A Non-profit Helping Non-profits.
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The McLeroy Family Foundation approached Hinge Creative Co. to develop a brand identity for their emerging nonprofit.
Founded by the co-owner of Zaxby’s after selling the company to Goldman Sachs, the foundation supports nonprofits in Athens, Georgia, helping them adopt sustainable practices for long-term impact.
Dual Logos for a Dual Audience
Our goal was to craft a logo that embodies the foundation's charitable spirit with timeless elegance. We designed two logos for its distinct audiences: the key, symbolizing donors as the 'key' to a sustainable future, and the escutcheon, representing nonprofits as the gateway to it. Both are unified by an 'M,' reflecting the partnership at the heart of McLeroy Family Foundation’s mission.
The McLeroy Family Foundation logos reflect its mission of partnership and lasting impact while creating a visual identity that resonates with both donors and nonprofits. The hand-drawn style reinforces the foundation’s approachable, grassroots nature.
The result is a brand that feels both welcoming and enduring—perfectly aligned with its goals.
