What Happens When You Mix a Holier-Than-Thou Attitude with Heavenly Tacos?
-
To further develop my branding skills, I took on an online branding challenge, creating a visual identity for a fictional taco stand—Holy Tacos.
Holy Tacos is a Mexican street food brand serving up divinely delicious tacos that go beyond the ordinary. With bold flavors, fresh ingredients, and a melt-in-your-mouth experience, these tacos are nothing short of heavenly.
Handmade Food Means Handmade Illustrations.
A family-owned and operated food truck business, Holy Tacos is known for its colorful, quirky attitude—something the owners wanted reflected in their branding. They needed a brand identity that stood out as much as their food, incorporating bright colors, a unique logo, and custom illustrations that capture the handcrafted, from-scratch nature of their cuisine.
In an oversaturated food market, it was essential to create a brand that felt as authentic and bold as the food itself while resonating with the target audience. The design is built on three main pillars: approachability, transparency, and inclusivity.
These principles ensure the branding is not only visually striking but also adaptable across all surfaces, products, and marketing materials.
