How Do You Design for Doing Good?
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With such a clear mission, the challenge was to create a logo and brand identity system that reflected their values—collaboration, opportunity, and transformation—while feeling approachable and enduring. At Metaleap Creative, we built a visual and messaging system that captured this mission and translated it into a consistent, recognizable identity.
Doing Good While Looking Good
Once the brand foundation was established, we designed and developed a website that brought Square Roots Collective’s story to life. Built on Squarespace, the site balanced our custom visual direction with a platform flexible enough for the client’s team—coders and non-coders alike—to update and maintain.
To stand out, Square Roots Collective needed more than just a logo. We created a full brand system that combined custom illustrations, motion design, hand-coded elements, and a versatile visual identity. The result is a brand that not only reflects their mission of doing good but also ensures they look good while doing it.
